What happens to a community review site when members of the community use it as a weapon against people they don't approve of? Sites like Yelp and Citysearch are finding out, as users target businesses that supported California's Proposition 8 (the state's recently-enacted gay marriage ban). The results so far are not pretty. They illustrate some of the weaknesses of online reviews, and the complexities of managing a community site.
It's a learning opportunity for any company that relies on online reviews or runs a website that allows user comments. I wrote about it over on the Rubicon site (link).
Subscribe to:
Post Comments (Atom)
-
The next few years are going to be extremely uncomfortable, and maybe disastrous, for the tech industry. Political opposition to the big tec...
-
I was very surprised by the volume of responses to last week's post on the decline of the mobile applications business. Many of the com...
-
SEO, termed as Search Engine Optimization , is the practice of driving natural, free, non-paid and organic traffic to your blogs and website...
No comments:
Post a Comment